We think buyers usually get a raw deal when buying property. They might have hundreds of thousands of dollars to purchase your place, but often agents will treat them poorly.
Agents usually don't bother calling buyers back. They will routinely lie to them about the property, the owners situation and other buyers. They will also push them into making decisions even though this sometimes sees the buyer walk away.
Agents seem to think this is a good practice. From our experience, having a poor relationship with buyers only leads to a poor outcome.
It doesn't need to be adversarial.
If we have a good relationship with the buyer, we can easily identify their hot buttons. If a buyer discloses they have already sold, we will know that the settlement timing is probably more critical than the price they want to spend. If we can offer them to move in early, we can perhaps get an additional $10,000 in price. For a seller that is easy money. But buyers are less likely to cough up information if they hate the agent.
If a buyer tells you another agent has gazumped them, we will factor this into the negotiation. For example we might say: "if you can get to $725,000 we will take the property off the market, cancel any further inspections for the next week and ensure that you won't be gazumped. Otherwise, we might consider $720,000, but we won't be able to cancel the upcoming inspection while you get your finance organised. In this situation, we are putting subtle pressure on the buyer and allowing them to make the decision.
Buyers will disclose information that can be used to enhance negotiations to get you a higher price. But they won't do this readily. If there is an adversarial relationship, they will do whatever they can to ensure they 'beat' the agent. This can and does have an impact on the seller.
We think it is much better to do the right thing by all parties. We always strive to get record sale prices.
We want to do that in a way which treats everyone fairly. As such, you can expect us to:
Our business is about providing great outcomes for all our clients. For sellers, this means record prices in a reasonable timeframe. For buyers than means enjoying the experience (right through to the big door bow they get on settlement) – even though they may have to pay a premium to buy off us.
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